- Paul Rand develops identities in a non-traditional way.
- Rather than using rational logic to compose his work, he went out to ride his bike to come up with ideas.
- The time period was largely known for its need for identity.
- Every brand needed an identity.
- Lois started using covers and designs that irked the viewers and therefore made a bigger impression.
- Swiss design = rational logic and clear.
- Post modernism.
- Las Vegas is a hub for post modernism.
- Post Modernism and its development.
Today’s lecture regarding the branding age and post-modernism is important for a design student, as it opens one’s eyes to how design influenced culture and which things proved themselves as successful. The ways brand designers developed their ideas and success. Post-modernism is important because it emphasized a freedom of expression, including architecture and design. Can one apply one's ideals to design and architecture, if so, how would your self-expression manifest itself?
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