Lecture on Post-Modernism, April 14

Key Points:

• post-modernism involved questioning contemporary views
• Post-modernism came about through the Vietnam war
• those that couldn't affort college were drafted
• It was all about opinions and the ambiguousness of them.
• new wave type
• Wolfgang weingart
• Rosmiere Tissi and Siegfried Odermatt were very influential post-modernists.
• Paula Scher - "Art can only be repetitious".
• use of imagery and contradictory wording to cause audience to think.
• deconstruction
• Derrida
• David Carson "disturbing the audience"
• late 80s, with the Mac home computers, brought about more type
• making type became a fad and influential movement
• Fontography
• Use of pop-culture references to force views.
• culture jam "citational grafts"
• obsession with human body
• Extreme liberalism

Why is post-modernism important? Plainly put, it's the world we live in. The lecture tonight concerning post-modernism was a reflection of the last centuries, and the movements that brought us to today's artificial world, which is mainly about sharing opinions and being plastered by stereotypes and advertisements. Post-modernism was a break-through because things can be either conventional or liberal, it is all a matter of opinion and self-expression. Artists featured today made strong marks on human thinking, as well as causing us to question the world we live in.  What is reality and what isn't? It's all a matter of deconstruction and how we look at it. That's post-modernism.

Discourse 2

Claudia Klees
Previous posting: March 5th, 2010
"discourse 1 pt 2,Television Did it First: Ten Myths about ‘New’ Media."

April 7, 2010

Key Points:

• Paul Rand develops identities in a non-traditional way. 
• Rather than using rational logic to compose his work, he went out to ride his bike to come up with ideas.
• The time period was largely known for its need for identity.
• Every brand needed an identity.
• Lois started using covers and designs that irked the viewers and therefore made a bigger impression.
• Swiss design = rational logic and clear.
• Post modernism.
• Las Vegas is a hub for post modernism.
• Post Modernism and its development.

Today’s lecture regarding the branding age and post-modernism is important for a design student, as it opens one’s eyes to how design influenced culture and which things proved themselves as successful. The ways brand designers developed their ideas and success. Post-modernism is important because it emphasized a freedom of expression, including architecture and design. Can one apply one's ideals to design and architecture, if so, how would your self-expression manifest itself?