Looking Closer Four: Critical Writings on Graphic Design
Movie Titles: Much Ado about Little
by Peter Hall
- Majority of movies don't have memorable title sequence.
- Titles can cast a revealing like on film history
- Focus shifted from memorable movie titles to commercials and environmental signage.
- Everything has been done before
- Nothing new.
- Typography can influence audience
- Directors are designers, too
- Focus should be more on the movie’s design, not the movie’s title.
The article discusses wrong usage of packaging and posters, which convey the right and wrong message. The poster for “The Ice Storm” actually catches what the movie is really about, while the one for Dr.Moreau is somewhat misleading, even if the design is more attention-getting. The title is also not very explanatory, another thing he criticizes: off-the-wall titles. The article heavily criticizes wrong displayal in packaging and too much focus on the design of the logo, rather than the typography contained within the movie. I have also chosen Mission: Impossible, as the typography has actually built an identity for it, and also a creative name identity, which actually works well and is not off-the-wall.
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